Posts Tagged ‘Marketing’

Published originally at Jolt Music Network

My social networking theories date back nearly 30 years although I never realized exactly what I was doing at the time. The marketing techniques I used my entire life building a successful career can be translated to building a business today in the music industry.
I built a business entirely by word of mouth with the goal of building a loyal customer base that would support my career choice for a lifetime. I was a horrible self promoter who still believes to this day that if you have to tell some one how good you are you probably aren’t worth a shit. If you are any good others will do that for you. I took care of producing a quality product and let my customers take care of spreading the word about my service. Read the rest of this entry »